21 Mar 2018

4 Steps to a Successful Blog in the Face of Changing Social Media Algorithms


So who else has had enough of changing algorithms across social media?

It started with Instagram getting rid of the chronological feed a while ago. Rumour has it they are all set to bring it back. YouTube ruffled a lot of feathers, mine included, when they announced their demonetisation ploy earlier this year. Facebook has left me befuddled on more than one occasion, and any attempt to decode its mystery has been thwarted by frequent algorithm changes. Twitter have now followed suit with restrictions on recurring tweets, links and photos.

I think I speak for a lot of bloggers when I say I have had enough of living by the vagaries of social networks. 

The social networks are within their rights to implement any changes they deem necessary. But as a blogger, I find it annoying, irrational and increasingly irreverent. It is one thing to adapt to changing algorithms, quite another to change your entire blogging etiquette in the pursuit of social media prowess and expanding readership.

If this resonates with you, read on. 

I am about to reveal a 4 step strategy to successful blogging that circumvents the problem of changing algorithms and increasing reliance on social channels. 

This is even more imperative, given the recent privacy scandal dogging Facebook.

I think I speak for a lot of bloggers when I say I have had enough of living by the vagaries of social networks. As a blogger, I find it annoying, irrational and increasingly irreverent. If this resonates with you, read on.     I am about to reveal a 4 step strategy to successful blogging that circumvents the problem of changing algorithms and increasing reliance on social channels.



Step 1: Back To Basics

When I first started blogging, I had little to no idea about the existence of social media. I was active on Facebook more as a way of keeping in touch with old friends and acquaintances rather than using it as a tool for blog promotion. I was naive and of the opinion that blogging was all about good writing. In this day and age of social media, fake news and irresponsible sharing of inaccurate content, I think I was right.

Good content is the key to a successful blog. You just can’t beat a factually accurate, well written and properly presented piece of writing. Good photos help, of course they do. But great words can create just as beautiful a picture.

The time has come to revert back to blogging basics. Now is when you decide to make the move and re-focus your energies on creating marvellous content.



Step 2: Find Your Voice

It is all very well to do keyword searches on Google. But if you don’t enjoy writing a particular piece, it will reflect in your writing. Write about something that resonates with you, something you are passionate about and it will shine through in your work.

The key is to find your voice, not just your blogging niche. Once you have that voice, use it. It is your story, so use your voice to tell it. If somebody likes it, great. If they don’t, well, they are entitled to their opinion as you are to yours. But you will have the satisfaction of having done your best and on your terms.



Step 3: Write Like No One Is Watching

Write because you enjoy writing. Write because you have something to say.

If you love to write, and this is what you want to do, go ahead and do it. The way you want to. Good grammar and spelling are important, but your writing style is your own. Don’t yield to pressure to conform. We are all unique as individuals and as writers. So make that narrative unique to you and your writing style. And stay true to it.


Step 4: Persevere

Think about why you started writing your blog. Most of us will concede it was for the love of writing. Well then, don’t let anything come between you and that love. Stay with it and your passion will shine through your writing. It may take a little time, but the readership will follow.


The irony is, I will be sharing this and other blog posts on my social media and the chances are you have come across this write up through one such channel. So there is no denying that social media is and will remain an integral part of blogging. To what extent is for us writers and bloggers to decide. Let us not be dictated to by the changing norms of these money-spinning businesses. 

Let us focus on what we do best as a community – write.

2 comments:

  1. I love 'write like no one else is watching'. I think it is so true. We are too tied up in who is reading our content and how 'important' we are as bloggers that we have forgotten the joy of writing for the sake of it!

    ReplyDelete
  2. I totally feel what you are writing there as a blogger who is in the same situation. Your tips are really helpful and I am doing exactly the same as well.

    ReplyDelete

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